Rice brand, not price, factor behind consumers’ choices, Parliament told

KUALA LUMPUR: Malaysian consumers are now choosing rice based on brand and taste rather than price, as the retail price of imported white rice (Beras Putih Import, BPI) is not much higher than local white rice (Beras Putih Tempatan, BPT), says Datuk Seri Mohamad Sabu. Read full story

Source : https://www.thestar.com.my/news/nation/2025/10/30/rice-brand-not-price-factor-behind-consumers-choices-parliament-told