Recently, among Generation Z in China, “consumption of disposable products” from underwear to essence is spreading like a trend because it is inexpensive and easy to use.
“Generation Z packs disposable sheets when riding high-speed trains, and milk tea is put in disposable cups,” the Chinese Network said in a report on the 27th, noting the youth’s waste of disposable products.
In particular, disposable essence is popular. Chinese brands such as Cupumei, Guadi, and Run Baiyan are offering low prices ranging from 5 to 12 yuan. “The size of the disposable skin care market is expected to surpass 70 billion yuan this year,” said China Net.
Generation Z’s love for disposable products has affected underwear. According to a recent survey conducted by Chinese media outlet 21st Century Economic Report through Weibo, China’s social network service, more than 60 percent of the respondents said they use disposable underwear.
However, respondents said they were concerned about disposable underwear, such as advertising or labeling pure cotton even though chemical fibers were used, counterfeiting labels by deceiving non-sterile products, and problems such as carcinogens and fungi exceeding the standard.
In addition, he pointed out that the environment of production of disposable products is poor and can cause environmental problems such as garbage. He also pointed out that using only disposable products leads to unnecessary consumption, and that the unit price increases when it becomes popular based on SNS.
“More than 600 complaints related to the quality of disposable underwear have been received on the consumer complaint receiving platform,” the Chinese Network said. Lu, who lives in Beijing, said about the purchase of disposable underwear, “The size is not right and I am worried about the quality and safety,” and pointed out that some sellers do not provide purchase details but sell ingredients or labels by deceiving them.
Finally, China Net expressed its concern, saying, “Who will pay the price (for environmental issues) once they are used and thrown away? It is a matter that needs to be considered.”
SOPHIA KIM
US ASIA JOURNAL
