“Golf is boring and difficult?” Not this time. From May 2 to 4, LIV Golf 2025 will be held in Songdo, Incheon, presenting a radically different kind of sports event—one that feels more like a festival than a traditional golf tournament. With its unconventional format, participation from global stars, and even a K-pop concert, the event is drawing attention even from those who have never followed golf before.
LIV Golf is one of the hottest sports leagues in recent years. Backed by Saudi Arabian investment, it has earned a reputation as the “Netflix of golf” for its bold innovations. Unlike traditional golf tournaments that span four days, LIV events are condensed into three fast-paced rounds, with no player eliminations. With music playing during matches and teams sporting matching uniforms, the experience may shock traditional fans—but for the general public, it’s an energetic, approachable spectacle.
This Songdo event marks LIV Golf’s first tournament ever held in Asia, making it historically significant. As a global cultural powerhouse thanks to K-pop and K-dramas, Korea is a fitting launchpad for LIV’s expansion into the Asian market. The tournament’s final day will feature performances by top K-pop artists, making it appealing not only to sports fans but also to music lovers.
Perhaps most notably, the event is sponsored by Coupang Play, a leading Korean streaming platform. Their involvement signals a shift in the media landscape, as they move beyond traditional broadcasting into original content production, transforming how sports is consumed and experienced.
Even if you’ve never been interested in golf, that’s okay. The LIV Golf Songdo event is more than just a sports match—it’s a living, immersive cultural experience. LIV Golf 2025 isn’t just something to watch. It’s something to be part of.
More Than a Game: LIV Golf Brings a Global Festival to Songdo
Think golf is boring and hard to follow? Think again. From May 2 to 4, LIV Golf 2025 is coming to Songdo, Incheon, offering an event that feels more like a global celebration than a traditional sports tournament. With its fast-paced format, world-class athletes, and even a K-pop concert, this is a spectacle designed to capture the attention of even those who’ve never watched a round of golf.
LIV Golf has become one of the most talked-about leagues in sports. Funded by Saudi Arabia’s Public Investment Fund, it has shaken up the golf world with bold innovations—earning it a nickname: the “Netflix of golf.” Instead of the usual four-day format, LIV events are packed into three days with no player cuts, meaning everyone plays through to the end. Music plays throughout the course, and teams wear matching uniforms—features that may surprise traditional fans but create a fresh, high-energy experience for newcomers.
The Songdo tournament marks LIV Golf’s first-ever event in Asia, making it a major milestone. With South Korea’s global influence through K-pop and K-dramas, the country offers the perfect launchpad for LIV’s expansion into the Asian market. A K-pop concert on the final day is expected to draw not just sports fans, but music lovers from across the region.
Another headline-worthy element is the tournament’s official sponsor: Coupang Play, Korea’s leading streaming platform. Their partnership goes beyond broadcasting—signaling a broader push into original sports content and a rethinking of how fans engage with live events.
Even if golf has never been your thing, that’s okay. LIV Golf Songdo 2025 isn’t just about birdies and bogeys—it’s a dynamic cultural experience, blending sport, entertainment, and global energy in one unforgettable weekend. This isn’t just a tournament. It’s a party you won’t want to miss.
SALLY LEE
US ASIA JOURNAL
