Thursday, July 23, 2026

How Driscoll’s can make money from berries all year round

Once upon a time, there was only one way to get your hands on a ripe strawberry in winter: be a member of the French royal court.

In 1712, Louis XIV dispatched a spy to Spanish-controlled Chile to smuggle out native white-berried plants. Royal gardeners bred them with European red berries, coddled them in manure hotbeds and warmed them with underground fires, all so that the king could have strawberries in March instead of waiting until June.

Source : https://www.straitstimes.com/business/invest/how-driscolls-can-make-money-from-berries-all-year-round

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