According to a British Daily Mail report, Callum Wash, a co-founder of the U.S. AI start-up 2Wai, recently posted an app advertisement video on X.
The video showed a pregnant woman talking to an AI avatar embodied as a mother who passed away through the app.
Ten months later, the woman holds the child in her arms and talks with her mother’s avatar. After that, even after the child becomes a boy and becomes an adult, she continues to talk with her grandmother’s avatar.
Finally, the video clip shows a woman taking a short shot of her mother to create a digital avatar. The slogan in the video reads, “With Two Way, three minutes can last forever.” To create an AI avatar, you must enter a three-minute video.
Two Way creates avatars based on three minutes of video. Avatars are designed to interact like chatbots by recreating real human appearances in the form of animations.
However, the video became controversial shortly after its release. Although it received a positive response that it was comforting to see the lost family again, there were far more negative reactions of being “inhumane” using someone’s sadness.
In addition, ethical issues were raised in that there was no explanation for how to reproduce the character of avatars based on short video data of three minutes, and that they could “resurrect” the deceased indefinitely.
Some Internet users said, “You should be alarmed by the possibility that your family could be used for advertising or other purposes.”
SAM KIM
US ASIA JOURNAL
