The Associated Press and BBC reported on the 10th that Adidas’ recently released “Oaxaca Slipon” was suspected of plagiarizing the traditional sandal “Uarache” in the southern Mexican state of Oaxaca, and the company apologized as the controversy spread.
Uarache sandals are shoes made by artisans of the Sapotech people, who are native to Oaxaca. The top of the shoe is woven with a leather strap, and the soles are made of low-heeled leather, which is known as a key means of livelihood and cultural heritage in the region.
The controversy arose over the criticism that Adidas’ new product is similar to Uarache sandals. Adidas’ new product is a collaboration with American designer Willie Chavarria, who, similar to Uarache, was woven with leather straps on the top of the shoe and added a thick sole.
In Mexico, opinions were immediately raised pointing out the similarity between Adidas’ new product and Uarache, and accusations that Adidas committed “cultural appropriation” (unauthorized use of traditional culture from other countries).
Authorities in Oaxaca urged Adidas to make a public apology and withdraw sales. Even Mexican President Claudia Sheinbaum said, “Large companies often take products, ideas, and designs from indigenous communities,” adding, “We are considering legal action to support indigenous people.”
As the controversy spread, Adidas made an official apology in a letter. “We value the cultural affluence of Mexican indigenous peoples and recognize the appropriateness of criticism,” Adidas bowed its head. It also proposed discussing ways to compensate the Oaxaca state authorities for damages to indigenous peoples.
Currently, the promotional photos of the new product, which were posted on Adidas’ official social network service (SNS) and the new product designer Chavaria’s SNS account, have been deleted. “We deeply regret that the product was made without meaningful cooperation with the Oaxaca community,” Chavaria told the BBC.
SALLY LEE
US ASIA JOURNAL
