Starbucks Korea announced on the 5th that it will collaborate with the National Museum Cultural Foundation MU:DS on the 7th to release goods inspired by the National Museum’s representative exhibition space, the Room of Thought.
Opened in November 2021, the “Room of Thought” is a space where two Gilt-bronze Bangasayusang statues (National Treasure No. 78 and No. 83) of the Three Kingdoms period are displayed side by side under the light pouring like starlight. Designed to feel the Bangasayusang, the cumulative number of visitors reached 3.41 million as of the end of last month. Starbucks has planned a collaboration with the National Museum Cultural Foundation under the theme of “Time of Thought with the Stars” to publicize the beauty of our cultural heritage and to feel the emotion of artifacts in everyday life.
There are a total of seven new goods to be introduced, and the meaning of collaboration is enhanced by utilizing the common keywords “Star” and “Half-Thoughts” between Starbucks and the Room of Thought. In addition, a separate gift package has been set up to add value to the collection.
Representative goods include “Bareista Demi Mug 89ml in the Room of Reason,” which consists of a set of water globes and demi mugs that reinterpret Starbucks’ representative character, Bearista.
The “Room of Reason Figure Plate” also features a figure of the Bearista semi-Room of Reason, which is deeply thoughtful. In addition to dessert plates, the plate can also be used as interior props to create an atmospheric space by placing it with objects such as Insense holders or “Room of Reason Beads Cham” made of pearls. In addition, it will also showcase “Room of Reason Zion Mug 237ml,” which stars when hot water is put in, “Room of Reason 300ml” that glows subtly in the dark, “Room of Reason Magic Tumbler 473ml” featuring glitter, and “Room of Reason Mini Bag,” which expresses stars with pearl beads.
In addition, in commemoration of collaboration with the National Museum Cultural Foundation, “Bang of Reason” will be presented on a first-come, first-served basis to customers who purchased more than 60,000 won, including goods from the room of reason, at the Starbucks online store.
Meanwhile, Starbucks also introduced goods in January that reconstructed Lee Han-cheol-Seook surrounded by plum blossoms, a relic owned by the National Museum of Korea, to promote and preserve the beauty of cultural heritage. In addition, Starbucks continues various activities to promote our culture by sponsoring the restoration and preservation of the Korean Empire in the U.S., donating independent cultural heritage, and sponsoring ancient cultural events.
SALLY LEE
US ASIA JOURNAL
