In a dark bar in Beijing, China, the sound of young people hitting cocktail glasses, as well as the sound of handing over tarot cards and explaining the contents, are combined.
Bloomberg reported on Monday that such a scene is common not only in Beijing but also throughout Chinese cities. This is because young Generation Z, anxious about economic crisis and unemployment, are increasingly looking for tarot and other astrological bars.
At least a dozen astrology-related bars are operating in Beijing alone, according to Tajung Dienping, a popular Chinese review app. Similar stores are increasing in other cities, including Shanghai, Qingdao and Shenzhen.
On Xiaohongshu, China’s most influential social networking site, astrology-related hashtags have billions of views. “On SNS platforms like Xiaohongshu, influencers are exploring themselves and running channels, which is increasing the demand for related services,” said Daxing Han, founder of Accing Taro.
“More people are trying to find stability and confidence due to the uncertainty after the COVID-19 pandemic and the economic pressures people are experiencing,” said Lisa Zhang of Dax Consulting. “Despite the economic slowdown, the value of astrology-related industries is expected to reach 19 billion yuan, growing about 10% annually.”
The Chinese government officially encourages atheism and maintains strict control over religious organizations.
However, astrology remains an essential part of many people’s daily lives.
SALLY LEE
US ASIA JOURNAL
