According to Japan’s TBS News on the 22nd, “Lobbo,” a free sample vending machine placed at Shibuya Loft in Tokyo that handles more than 80,000 pieces of daily necessities, is popular. At Loft, you can get one of the most popular cosmetics and sunscreens, which is attracting a lot of attention after installation in March. A 50-year-old buyer told TBS News, “I tried the sample and thought I should buy it because it was good.”
“If you hand out free samples yourself, you will have problems such as a shortage of manpower, but it is effective because you can also receive people’s attention after installing the vending machine,” said Arashi Yoichi, head of Loft. “At the same time, it has a positive effect on the increase in the number of app subscribers and visitors.”
According to the report, it is easy to use. All you have to do is read the QR code displayed on the vending machine screen with your smartphone and enter your age and gender. Korean cosmetics are on the list recently. APU Cream and Palm Stay Real Mask Ampoule are popular, according to TBS News.
SALLY LEE
US ASIA JOURNAL
