The turquoise-haired Japanese icon has been touring North America, singing to thousands of fans in large concert venues. She’s inked branding deals over the years with companies including Google. And on Friday, she’s expected to thrill her followers at one of the world’s biggest music festivals — on the same day as Lana Del Ray and the Deftones. Read full story
Hatsune Miku played Coachella, but she’s not human. Why brands are working with digital avatars
