Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

Chinese livestreamers have set their sights on TikTok shoppers in the US and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform’s future in the US and elsewhere. Read full story

Source : https://www.thestar.com.my/tech/tech-news/2023/07/20/chinese-livestreamers-set-their-sights-on-tiktok-sales-to-shoppers-in-the-us-and-europe