The Seoul Business Agency (SBA, CEO Kim Hyun-woo), a small and medium-sized business support agency that creates the competitiveness of small and medium-sized companies in Seoul, collaborated with Dingo to showcase the Seoul beauty and fashion lounge “Be the Beautiful” that can also be experienced online to create branded content.
The Seoul Industrial Promotion Agency introduced online branded content through collaboration with Dingo, a rising channel on YouTube platforms, on November 23rd, so that anyone can experience and enjoy “Be the Beautiful,” a Seoul beauty and fashion lounge that will be the hub of the beauty industry in downtown Seoul.
The special hits of emotional artist Heize, who goes well with the Seoul beauty and fashion lounge “Be the Beautiful,” were presented with creepy live performances at the Seoul beauty and fashion lounge “B the B.”
The Seoul Industrial Promotion Agency ambitiously collaborated with Dingo to exclusively release the behind-the-scenes Vlog where artist Heize experiences “B the B” on the Dingo Freestyle Channel on November 24, delivering the atmosphere of the Seoul beauty and fashion lounge “Be the Beautiful” under the concept of an oasis in the city.
Artist Heize toured and experienced the space with an employee of the Seoul Business Agency, who is in charge of creating a space for the Seoul Beauty and Fashion Lounge “Be the Beautiful”, and presented the Seoul Beauty and Fashion Lounge in a self-cam format from Heize perspective.
Through the behind-the-scenes Vlog, it naturally conveyed the intention to plan and create space for Seoul Beauty and Fashion Lounge “Be the B” and stimulated curiosity about Hayes’ live content by experiencing and enjoying key points of each lounge.
At the Seoul Beauty and Fashion Lounge “Be the Beautiful,” which is built with a total of four zones based on the concept of a healing space in the city, you can freely experience core products and technologies of promising beauty and fashion brands in Seoul.
At the Brand Lounge, which is created with the motif of vast nature in the city center, you can experience the special exhibition of Andar, Seoul’s representative esleisure brand, until December 2022.
In the “Life Style Lounge,” which has a fresh field atmosphere, we have curated outstanding fashion brands among fashion companies discovered in cooperation with the online platform “Brandy,” and in December, you can meet hip fashion brands such as Dearness and Letter From Moon.
In the Beauty Tech Lounge, which is designed as the nature of the beginning, you can freely experience AI skin analysis system (Lulu Lab), virtual hairstyle experience (Mirroroid), skin tone and moisture measurement test (Global Medical Research Center), and inner beauty raw materials (Bioara) based on the best brands (CosRX, Cell Fusion C, Ground Plan, etc.) discovered in cooperated with online platform Musinsa.
Finally, in the “Communication Lounge,” which reminds you of a recreational forest in the forest, you can freely test beauty brands (basic to color) for each season among beauty companies discovered in cooperation with Musinsa, an online platform, and various surprise events are held.
The Seoul Beauty and Fashion Lounge “Be the Beautiful” branded content, which collaborated with Dingo, an emerging powerhouse in the YouTube world, can be found on various online channels.
Heize Live content and behind-the-scenes Vlogs can be viewed at any time on the Dingo Freestyle YouTube channel (201 million), the Dingo Freestyle Facebook channel (1.28 million), and the world’s most creepy live Facebook channel (1.69 million), as well as teaser content and short form content releases.
After filming, artist Heize said, “I experienced a strange place that looks like a Netflix space through a forest in the city center, and I hope to go out to B-The-B on a fine dusty day,” and “I sang in such a pretty place, and I hope you enjoy various fun in B-The-B.”
Ki Jung-gu, head of the beauty industry division of the Seoul Industrial Promotion Agency, said, “Through collaboration with Dingo, a YouTube music channel, we will promote the Seoul beauty and fashion lounge ‘Be the Beautiful’ in a new way and provide an opportunity for anyone to experience space. We will continue to showcase the Seoul beauty and fashion lounge ‘Beat the Beautiful’ as diverse as a content.”
