Chicken, a night snack that is loved not only in Korea but also in China! Chicken, which was loved as an unusual delicacy in the days of hunger and now boasts beer and fantastic harmony, has also changed as the times and generations change. The original fried chicken is delicious, but the taste of chicken combined with various spices is fantasticOne thing I’m curious about! How has chicken changed? As an answer to this, I summarized how the history of late-night snack chicken has been made, from chicken to exotic chicken. Let’s explore chicken in detail ahead of the summer when the fantastic combination of chicken and beer is at its peak.Until the 70s, the whole chicken was fried and sold in oil at a local chicken restaurant, and all it was packed in a recycled paper bag with blurred printing ink, but when I was hungry, it was a delicacy that comforted many people’s hungry stomach. This harmony, which is fantastic in the mouth when eaten with whole chicken radish in a bag, is still recognized as the right harmony.As cooking oil was distributed across the country, Fried Chicken, which is still loved, was born, and the first fried fried chicken in Korea was Rims Chicken, which was located in Shinsegae Department Store in the 1970s. Through this fried chicken, Rims Chicken is said to have won a gold prize at the New York International Invention Contest.Chicken delivery gradually began to be activated after the 88 Seoul Olympics, and eating out increased as the economy improved more than before. The delivery culture has also become lively, and at this time, the most people delivered and ate seasoned chicken. The sweet and sour seasoned chicken is still loved by many people for its different charm from the savory and light fried chicken. Perikana Chicken led the chicken craze by introducing the world’s first seasoned chicken in Daejeon. Since then, Mexican chicken in Gyeongsang Province has become very popular with its seasoned chicken taste similar to that of Perikana. Barbecue chicken, also known as electric grilled chicken, was popular from the late 80s to the early 90s. Many people preferred it because it would be beneficial to health rather than plain taste and fried food, but its popularity waned in the mid-90s. However, as more and more people are looking for barbecue chicken now, they can also eat barbecue (oven-roasted) chicken at franchise stores that handle chicken.It is also a common form in North America’s Nambi region.It is no exaggeration to say that various kinds of chicken menus have been developed since the birth of soy sauce chicken in the first half of the 1990s. Soy sauce chicken, which has a sweet and salty taste properly mixed, has become a popular menu loved by men and women of all ages because its taste is not stimulating. Since Kyochon Chicken and Gyedong Chicken gained great popularity as soy sauce chicken, other franchise brands have also handled soy sauce chicken.Andong Jjimdak, which was loved by middle-aged people as well as teenagers in the early 2000s, also marked a milestone in the history of chicken. There are many stories about the birth of jjimdak, but the most likely story is that Andong jjimdak was developed with excellent food with soy sauce, glass noodles, rice cakes, and vegetables after merchants who sold fried chicken and braised chicken left due to the national chainization of chicken. Chicken flavored with Japanese teriyaki sauce similar to bulgogi seasoning is also very popular. Unlike the existing sweet and sour seasoning of seasoned chicken and sweet and salty soy sauce, chicken using teriyaki sauce not only captivated the taste of many people, but also captivated the taste of children, is also handled by many franchise stores. Even now, it is especially loved by women, and the fire chicken that comes to mind more on stressful days is a new chicken menu that appeared in the late 90s. Sinchon’s “Hongcho Buldak” was the beginning, and at a time when the country’s economy was directly hit by the faltering IMF, people were fascinated by spicy food that relieved stress, causing a fire chicken craze.
Chicken, Korea’s leading delivery snack, raised its price to about $20 by large franchise BBQ/BHC/Gyochon/Moms Chicken. As soon as Homeplus, a large market, approached consumers at about $7 price, consumers of general purchases flockedIt is one of the 2022 Homeplus price stabilization projects that began selling on June 30. It was named Dangdang Chicken in the sense that it was manufactured on the same day and sold on the same day.Earlier, Homeplus’ first-come-first-served $4.40 event for 5,000 Dangdang chicken (named for the early summer heat in Korea) caused a queue at most stores nationwide, and all of Homeplus’ prepared supplies were exhausted within an hour.At that time, 12,200 more Dangdang chicken were sold at the normal price, except for the amount of such events. As of the 10th, cumulative sales are more than 320,000.
JULIE KIM
ASIA JOURNAL
