In an era when individuality and taste are eroded by algorithms, the fashion world is gaining momentum to reveal “my own thing.” The so-called “danglecore” trend, which is spreading recently, is at the center of the trend. Bags, key rings, denim, and even shoes are becoming a “canvas” where everything is hung with ornaments. The way young children used to express their individuality by attaching small dolls to school bags has expanded from generation to generation to generation of adult bags and accessories.
The symbol representing this trend is the collection of Labubu by Chinese toy brand Pop Mart. The figure, whose price varies greatly depending on the variety of colors and scarcity, drew attention as it hung from luxury bags of overseas celebrities. Although it was once overheated to the point that a luxury market was formed, the craze for Labubu still continues.
The craze for decorations is not limited to specific brands such as dolls. The beauty brand emphasizes portability by attaching key rings to lip gloss and skin care products, and hand sanitizer has become a new “charm” item. Luxury brands also propose a style that adds scarves, beads, and dolls to the bag, blurring the boundaries between high-end and casual.
The trend is especially active on TikTok and Instagram. Users show off their own key rings or share their own tutorials. “It’s not just a bag, but it transforms into a completely different bag every time you change a key ring,” said Dangle Core’s fans, emphasizing the “expandability” of Dangle Core. The secret of Dangle Core’s popularity is the “power of individuality” contained in this tiny ornament.
SALLY LEE
US ASIA JOURNAL
