The trend is on fire as it is known that Korean celebrities continue to practice it. It is because olive oil is rich in monounsaturated fatty acids and oleic acids, which can improve blood cholesterol and help cardiovascular health. Recently, a capsule-type olive oil product that can be consumed every day without the need to prepare lemon juice has been introduced, drawing attention.
According to sources in the industry on Monday, the “Ole-shot” craze has rapidly spread through social networking service (SNS) algorithms. It is a simple routine to pass over olive oil and lemon juice at once in the morning, but interest has grown as people commented that they feel light and relaxed. Notably, the search volume soared after the news became known as morning routines of famous Korean idols and celebrities.
Olive oil is rich in monounsaturated fatty acids and oleic acids, which can help improve blood cholesterol and can also be expected to have anti-inflammatory and antioxidant effects. The “one spoon before one cup of coffee” routine is spreading like a trend, especially among women in their 20s and 30s, who have become more interested in “slow aging” and “wellness routine.” The distribution industry did not miss this trend. As a series of stick-type and refined products that do not have to take care of olive oil and lemon juice have been released, the options have expanded. Among them, capsule-type olive oil products are gaining popularity with their simplicity and portability. A case in point is Niar’s “PQual Oil Care 28 Capsules (14 days)”, manufactured by Kolmar B&H. It is a capsule-type product made of 100% organic compressed olive oil from Spain and is designed to be easily consumed as one to two capsules per day. It has the advantage of preventing oxidation better through animal capsules and having higher oil ingredients and higher formulation stability.
As the existing “oil shot” routine has evolved into a more practical form, the inner beauty market is also gaining more vitality. “The fact that you can start your morning routine without difficulty is the key to getting a good response,” an industry official said. “The Olle Shot craze is not just a trend, but a trend that the MZ generation’s interest in wellness leads to actual consumption.”
SALLY LEE
US ASIA JOURNAL
