“Healthy skin begins with inner wellness.” This single phrase perfectly encapsulates the philosophy of Yunha Choi, CEO of YUNACOS. For more than 25 years, she has been a pioneer in natural cosmetic science in Korea, guided unwaveringly by this belief. To her, beauty is not a superficial illusion—it is the natural result of inner balance, vitality, and harmony. She has always believed that true beauty shines from within.
With this philosophy at the core, she introduced her brand and opened a new era of skincare centered on inner health.
Yunha Choi presents an innovative vision that harmonizes Eastern and Western wisdom. “If external skincare makes the skin glow, inner-beauty care should illuminate the entire being.” Guided by this philosophy, she developed solutions rooted in scientific balance to help maintain the skin’s health and vitality over time.
All YUNACOS products are created based on three principles: simplicity, balance, and authenticity. From ingredient selection to formulation development, every step reflects CEO Yunha Choi’s lifelong dedication to natural science and holistic wellness. “Inner beauty isn’t simply about making the skin beautiful—it’s about restoring the body’s rhythm, energy, and natural harmony,” she explains.
As global interest in wellness and longevity grows, the philosophy of K-Beauty—where health and beauty coexist—continues to attract worldwide attention. YUNACOS has earned international recognition for its unique products that integrate ethical ingredients, traditional wisdom, and scientific credibility.
Those who have experienced YUNACOS report not only physical vitality but also mental calm and emotional renewal. Many describe its luxurious yet subtle scents and the distinctive sense of restored energy. YUNACOS offers more than products—it provides a new wellness experience for modern individuals seeking balance in skin, body, and life.
▲ YUNACOS
▲ CEO YUNHA CHOI
▲ www.manomani.co.kr
SALLY LEE
US ASIA JOURNAL
