Sabah eyes Middle East travellers as nature and wellness demand rises

KOTA KINABALU: Sabah is leveraging its nature and wellness attractions to continue expanding its tourism market to Middle Eastern travellers as part of its market diversification efforts. Read full story

Source : https://www.thestar.com.my/news/nation/2025/11/14/sabah-eyes-middle-east-travellers-as-nature-and-wellness-demand-rises