Inner beauty refers not to external care, such as applying cosmetics to the skin, but to the concept of restoring and maintaining health from within so that natural beauty radiates outward. By consuming ingredients like collagen, probiotics, and antioxidants, consumers can balance their bodies and experience positive effects on skin, hair, immunity, and overall vitality.
Whereas the cosmetics industry once focused mainly on “enhancing the surface,” inner beauty emphasizes “completing beauty from within.” Thanks to this distinction, inner beauty products are evolving beyond dietary supplements to become a new lifestyle category that bridges both health and beauty.
The greatest strength of inner beauty lies in its sustainability and fundamental improvement. Instead of temporarily concealing skin troubles or signs of aging, it addresses their root causes by restoring balance inside the body. Moreover, while topical cosmetics work only on localized areas, inner beauty products are absorbed internally and deliver positive effects throughout the body. The dual benefit of managing both health and beauty makes them highly attractive to consumers.
The global surge in demand for inner beauty products is driven by the wellness and self-care trends. Following the COVID-19 pandemic, heightened awareness of health and immunity reinforced the belief that “true beauty comes from good health.” As a result, in markets such as Europe, the United States, and Japan, inner beauty has already established itself as more than just a beauty item — it has become an integral lifestyle practice.
Amid this global trend, YUNACOS has positioned its flagship product “Civet Musk Pill” as a leader in the inner beauty category. Developed by reinterpreting traditional ingredients through modern research methods, Civet Musk Pill is designed to support circulation and strengthen immunity while also improving skin health. It is not merely a supplement but is positioned as an “edible cosmetic,” offering consumers a new solution for holistic beauty.
YUNACOS’s challenge represents a new growth engine for the Korean cosmetics industry. With K-beauty already having secured a strong foothold in the global market, the inner beauty sector — led by products such as Civet Musk Pill — is expected to fuel the next wave of global demand.
Industry experts also anticipate that YUNACOS’s efforts will have a positive impact on the broader Korean beauty industry. With Korea’s expertise in herbal ingredients, fermentation technology, and functional health research, the country is well-positioned to differentiate itself in the global market.
As consumers worldwide increasingly look beyond surface-level care to manage their health from within and pursue sustainable beauty, Civet Musk Pill is regarded as a product that aligns with these needs. Many expect it to capture significant attention in overseas markets.
By embracing this new inner beauty wave, YUNACOS is not only taking on a bold challenge but also strengthening the global reputation of the Korean cosmetics industry. Its efforts are poised to go beyond business growth and contribute to establishing Korea as a leader in the future of beauty and wellness.
▲ YUNACOS
▲ YUNHA CHOI CIVET MUSK PILL
▲ CEO YUNHA CHOI
▲ manomani.co.kr
▲ puremade@daum.net
SALLY LEE
US ASIA JOURNAL
