Protein is an essential amino acid that restores body tissue and enhances immunity. However, it is difficult to eat protein foods in daily life.
Proffee is a combination of protein and coffee, and it is a drink made by mixing protein powder or protein drink with coffee or espresso. Recently, TikTok and Instagram share a variety of proffee recipes, and they are gaining popularity as energy boosters to drink before and after a morning routine or exercise.
Starbucks has also joined the proffee craze by launching a coffee drink with added protein. Starbucks has launched new protein cold forms and protein lattes in its stores in the U.S. and Canada since the 29th. The newly released cold form contains about 15g of protein based on the size of the grande. Lattes made with protein-enhanced milk contain 27 to 36g of protein. “We wanted to satisfy the growing demand for protein intake in Starbucks’ own way,” said Tresy Lieberman, Starbucks’ global chief brand officer.
Yahoo Life introduced experts’ views, saying that proffee is gaining huge popularity in the United States, mainly on social media. Protein coffee can be a useful way to boost nutrients in your drink, but you should check your sugar, calories, and fat content carefully, experts said. “A regular cafe latte is full of empty calories and sugar and has little nutritional value,” said Carissa Galloway, a U.S. nutritionist. “If you’re drinking coffee anyway, you’d better add health effects like a protein latte.” “Protein coffee can be an easy way to increase protein intake,” said Valerie Agisman, a podcast host and U.S. nutritionist who deals with women’s health. “I recommend it especially for people who have a hard time eating properly in busy mornings.”
However, some pointed out that even if the protein in proffee supplements the nutritional value of the beverage, it does not offset other harmful ingredients. “The key to proffee is to choose the right protein powder,” said nutritionist Aggieman. The best way is to get protein from natural foods such as meat, eggs, tofu, and legumes. In addition, since it is a coffee-based drink, people who are pregnant or have a high caffeine sensitivity should be careful.
SALLY LEE
US ASIA JOURNAL
