According to the Wall Street Journal on the 5th, New York marketer Britney visited to maintain her childlike skin.
She said she received about 100 injections in Korea and “got the glowing skin she wanted.” It is said that her friends around her also admired, saying, “Your skin looks really good.”
Alex Jodo, an advertising director based in Los Angeles, said he received the Rejuran shot after a visit to treat hyperpigmentation in South Korea, “and my skin became much more supple and smooth, and I regained my glowing skin tone.”
The cosmetic procedure they received “Lizuran” is an injection based on polynucleotide (PN) extracted from salmon DNA and is known to help regenerate damaged skin cells and improve elasticity.
It was first introduced to Korea in 2014 and has been approved for use in 20 countries so far.
However, the U.S. Food and Drug Administration (FDA) has not yet approved risuran in the form of an injection, so it is only sold in the form of serum or cream in the United States.
Nevertheless, interest in Lijuran is increasing day by day.
Celebrities such as Hollywood stars Jennifer Aniston and Kim Kardashian drew attention by praising the use of Rejuran products after the procedure, and some U.S. consumers are flying to Korea to get their own Rejuran shots.
Lijuran injections are allowed not only in the United States, but also in Canada and Australia, but due to the relatively high cost of the procedure, the number of overseas patients visiting Korea, which is relatively inexpensive, is on the rise.
Catherine Chang, a plastic surgeon in Beverly Hills, asked for a careful approach, saying, “Some patients have noticeable effects, but depending on the individual, side effects such as irritation or rash may occur.”
Another U.S. medical staff evaluated, “If it works, it is very encouraging, but there is still a lot of anecdotal-oriented information and lack of scientific data.”
Local media analyzed that Korea has long been called the “Sacred Site of Skin Care,” and that global interest in K-beauty has increased due to the popularity of K-pop and K-drama also contributed to the Lijuran craze.
SAM KIM
US ASIA JOURNAL
