Analysts say that as prices for eating out have soared, more and more adults are choosing decent and affordable menus. According to CBS and other foreign media on the 23rd, in a recent survey of 1,000 adults conducted by Lightspeed Commerce, a U.S. payment platform company, 44 percent of the respondents said they had ordered a children’s menu at a restaurant.
Similar results were found in other surveys. According to a voluntary voting survey conducted by MarketWatch on social platform X, 33.8 percent of 1,400 participants said they had chosen a children’s menu.
According to the U.S. Labor Department, the cost of eating out index has increased by 3.8 percent over the past year. Experts say that the rising price of eating out is a major factor that spreads the choice of kids’ menu among adults. Experts say that the spread of diet pills has increased the number of consumers who want to know about it, and that the memories and fun of children’s menus are also behind the attraction of adult customers.
According to actual MarketWatch reports, McDonald’s sells an average of 3.2 million Happy Meals a day. Recently, it has launched a limited-edition set menu called “McDonaldland Meal” aimed at adult customers, strengthening marketing with memories and collectibles.
“Rather than limiting orders for children’s menus for adults, we need a way to present new experiences by adding toys or limited-edition items,” said Michael Dela Penna, chief strategy officer at Inmarket.
JULIE KIM
US ASIA JOURNAL
