In the sportswear market, tight-fitting leggings are getting popular. “Leggings that have been popular for over 20 years are giving way to oversized pants,” the WSJ said. “Women who work out recently are wearing short top and rustling para suit pants like dancers and group TLC in the 1990s.”
“The trend of leggings is over,” said Chrissy Jones, who runs a yoga academy in New York. “Most of the students are wearing tank tops and baggy pants.” Generation Z is leading the change. Generation Z thinks that baggy pants and body covering are more stylish and comfortable than leggings that stick to the body. “A 37-year-old friend who asked me which leggings to buy recently said, ‘We don’t wear leggings,'” said Jones, CEO of Skyting Yoga. “If you wear leggings, you’re a baby boomer.”
Actual leggings sales are also decreasing. According to an April report by retailer data analyst Edited, leggings accounted for 46.9 percent of sweatpants sales in 2022, but fell to 38.7 percent this year.
In line with the preference of Generation Z, fashion brands such as Athlete, FP Movement, and Joe & Jack’s are launching baggy sweatpants that emphasize functionality. The media reported that the Asler brands Lululemon and Alo Yoga, which were leading the leggings trend, are also struggling to keep up with the trend by introducing baggy bottoms.
SALLY LEE
US ASIA JOURNAL
