Brian Lee (SUNG LEE), CEO of VELUMINI, is a Korean-American vendor who holds official vendor status with some of the world’s largest offline discount retailers, including TJ MAXX, Marshalls, and Costco. This global retail network goes beyond simply securing overseas sales channels—it represents a powerful offline infrastructure with significant influence in the global distribution market. Brian Lee (SUNG LEE) is an expert who through his professional background, has been serving as a bridge between Korean small and medium-sized enterprises and overseas networks. For Korean small and medium-sized enterprises in particular, working with Brian Lee (SUNG LEE) provides a practical and strategic springboard for entering the U.S. market.
When Korea introduced the parallel import system in 2003, he quickly established a strong foundation by bringing in popular international brands. He was instrumental in introducing LEVI’S, POLO RALPH LAUREN, DIESEL, SEVEN FOR ALL MANKIND, NIKE, and ADIDAS to the Korean market. In particular, he gained prominence in the premium denim segment as an official vendor for TRUE RELIGION BRAND JEANS.
Over time, Brian Lee (SUNG LEE), expanded his collaborative network across global fashion, beauty, lifestyle, and retail industries. His influence in the fashion and footwear markets grew through strategic partnerships with global companies. As a vendor for VF Corporation (APAC), he supplied brands like Vans and The North Face. He also served as an online vendor for LF Corporation’s footwear division, managing brands such as Fitflop, Toms, Keen, Meduse, Cole Haan, and Birkenstock.
He successfully secured exclusive distribution rights for select brands as well. He is the exclusive distributor in Korea for Pretty Ballerinas, a Spanish shoe brand, and Floafers, an American lifestyle footwear brand—both of which have helped him strengthen the presence of premium footwear in the domestic market.
Brian Lee (SUNG LEE), has also achieved significant results in the beauty and lifestyle sectors. He played a key role in launching the American hair loss care brand PURA D’OR in Korea by submitting the brand’s first official test results to Korean authorities. In the home fragrance category, he supplied Yankee Candle and other well-known brands to major vendors, solidifying his presence in Korea’s beauty and lifestyle consumer markets.
Currently, Brian Lee (SUNG LEE), has built a vast distribution network encompassing more than 30 key domestic and international channels. In home shopping, he works with GS Shop, Hyundai Home Shopping, Lotte Home Shopping, CJ OnStyle, and Home & Shopping. For offline retail, he collaborates with major department stores such as Shinsegae, Hyundai, Lotte, Galleria, and E-Land. His reach extends to specialty fashion malls, large online marketplaces, Costco, and pop-up stores.
This extensive distribution infrastructure goes beyond simply selling products—it serves as a vital bridge connecting the Korean and global markets. With his broad experience in diverse industries, Brian Lee continues to play a key role as a global vendor, linking Korea, the U.S., and other parts of the world.
Drawing on his wealth of experience and network across fashion, beauty, and lifestyle sectors, Brian Lee (SUNG LEE), is poised to remain an essential partner in helping Korean SMEs and products expand into global markets.
▲ VELUMINI, LLC
▲ CEO BRIAN LEE (SUNG LEE)
▲ admin@velumini.com
SALLY LEE
US ASIA JOURNAL
