Global sportswear brand Lululemon announced that it will introduce the latest evolved collection of Fast and Free™, a specialized running franchise, for the upcoming fall season. The collection emphasizes the power of sensation and change that running provides, and supports runners to fully enjoy the experience of running in their best condition.
Through this collection, Lululemon conveys the message that “the more energy you put into learning, the more you give back,” and pays attention to the power of mental, emotional, and physical change that learning brings. It also talks about the need for the support of the product and community that suits the runner in order to fully experience this change.
“Fast and Free,” one of Lululemon’s leading running franchises, was born with the idea of delivering a new experience that doesn’t even feel like you’re wearing it.
Developed based on real-world testing and feedback from Lululemon Ambassador, the collection applies Nulux™ fabric, which was developed based on Lululemon’s differentiated product philosophy, Science of Feel, to provide excellent breathability, moisture absorption and quick-drying function, and an extremely light fit while maintaining support. Beginning with women’s tights, the product line has now expanded into a variety of high-functionality performance products for both men and women and has established itself as Lululemon’s flagship franchise.
The collection, which will provide an optimized experience for any running environment, consists of a variety of styles and functional products for both women and men. Fast and Free™ *Special Edition products have been newly released in this women’s collection. Lululemon’s unique zoning design allows for a lighter wearing experience. Dense fabrics are used in areas that require more stable support, and lighter fabrics are applied to areas where movement and air circulation are important.
The 24, 25, and 28-inch tights and 8-inch shorts have improved waistband design and highly breathable panels to enhance their activity. In addition, the new tank top with ultra-light fabric panels and partial cut-out details on the back provides excellent ventilation and cooling effects. Sleek NuluxTM fabric is applied to all products to enhance the functionality of quickly absorbing and drying sweat.
Fast and free 5-inch shorts are attracting attention in the men’s collection. It is equipped with a punching fabric that increases breathability and is designed to make it easy to use the pockets inside the underpants on the outside, making it easy to take out the necessary belongings even while running.
The fast-and-free tank top is made of ultra-light mesh fabric that provides excellent ventilation and enhances the cooling effect by adding cut-out details on the back. It also provides a comfortable running experience with sewing wire treatment that minimizes friction. The fast-and-free jacket is made of two-way stretch fabric, providing a comfortable movement while blocking rain and wind. It is also easy to carry with a design that can be folded small in a chest pocket.
“Fast and free is a must-have item for runners,” said Melanie Anayiotos, vice president of Lululemon’s women’s design division. “We designed it by comprehensively considering the condition of the runner, and this season, we wanted to provide a better running experience by providing a fit as if we were wearing nothing while running through new styles and design improvements.”
SALLY LEE
US ASIA JOURNAL
