As Generation Z has begun to use cosmetics as props that reveal tastes and personalities, “key-ring cosmetics” that are worn on bags or mobile phones are becoming popular.
Furthermore, it was found that a culture of decorating or customizing tints or cushions is also popular as a way to better express individuality.
According to Zigzag, search volume for ‘tint keyring’ increased by 800% year-on-year from June 1 to June 30. Transaction volume increased by 270%. Search volume and transaction volume for lip balm keyring also increased by more than 10 times and 20 times, respectively.
In line with the trend, content related to tinting and cushioning is rapidly increasing on SNS.
If you search for “decorating tint” and “decorating cushion” on Instagram, about 500 and 100 posts will appear, respectively. The cushion-decorating video posted by a influencer named “Hayo” received 700,000 views. The “decorating tint” video posted by the same influencer received 1.7 million views.
In response, a reporter personally challenged the craze for “decorating cosmetics,” which is gaining popularity among Generation Z. A product suitable for tinting or cushion decoration is a product with a transparent cover that is clearly visible inside.
When I heard that there was a cover separation method on YouTube, I searched various SNSs and found a cover separation method suitable for AMUSE products.
However, there are many reviews that cosmetics have been damaged while removing the cover.
First, I removed the cushion. Unlike the seemingly simple video, the reporter was able to remove the cover after three attempts. “It can be easily removed if you lift it with a flat tool,” he said, but in reality, he had to push up the back of the cushion with his hand.
The tint was simpler than I thought. It was easy to remove by simply holding the body and pulling on the transparent lid. Decorating can be done freely according to your taste. If you use various stickers you bought earlier, you can decorate it more comfortably.
Immediately, I started decorating tints. Tints were much simpler. When I put in the flower-shaped beads from Daiso, it created a very cute feeling.
By including ribbon-shaped nail parts purchased from Daiso, a very sensuous tint was completed.
Looking at my own cushion and tint made up like this, I can’t help but feel proud. It was simply the work of attaching stickers and putting beads, but it contained my own taste and personality. I was more attached to it as much as I put in more sincerity and affection than I thought.
The act of decorating cosmetics was becoming a way to express yourself beyond just fashion. Furthermore, it was impressive that this small and trivial decoration can give unexpected comfort and enjoyment to the MZ generation, who are not easy to get a job or have a relationship.
“Hwakku” felt like a small but certain happiness that this generation can reach out to themselves now in that they can immerse themselves without hassle and see their own results in front of their eyes.
Anyone can easily try it, so why don’t you decorate your own tint or cushion once you have time? It’s a simple task, but it can be a proud and enjoyable experience unexpectedly.
SALLY LEE
US ASIA JOURNAL
