Under the mission of “contributing to revitalizing the Seoul economy by promoting start-ups, corporate growth and fostering industries,” the Seoul Business Agency unveiled its new vision as “the best global public accelerator that leads innovation in the Seoul business and business ecosystem.”
The mission was to more intuitively express and clarify the institution’s purpose of “Seoul Economic Promotion and Revitalization,” and to comprehensively carry out “corporate growth” and “promising industry” through collaboration and synergy between large and small companies.
The Seoul Business Agency plans to lead innovation in the Seoul corporate and business ecosystem by expanding and strengthening its role as a “global public accelerator” that implements all support for the growth of small and medium-sized enterprises and startups in Seoul through the new vision. It will also implement institutional mid- to long-term development plans for economic promotion and performance creation, focusing on the new vision system.
I also think of Seoul, an integrated brand slogan that can contain the future value of the Seoul Business Agency. We will also select “Your Future” to actively communicate with citizens and customers and spread it.
Kim Hyun-woo, CEO of the Seoul Business Agency, said in a commemorative speech, “Today is the day to start with the new name of the Seoul Business Agency. I would like to look back on my footsteps over the past 25 years and move toward a new future as the Seoul Business Agency based on my experience and achievements. We hope that all executives and employees will trust and trust each other at the new starting line and accompany each other to the end to revitalize the Seoul economy,” he said.
The Seoul Business Agency also released a new corporate image (CI) on the same day. The new CI expresses a bright, future-oriented image of public institutions and a young and energetic feeling, and it symbolizes the growth and sustainability of small and medium-sized enterprises.
At the declaration ceremony, a reward ceremony was held after the inaugural congratulatory speech. The Seoul Mayor’s commendation, performance departments and exemplary employees, and long-term service commendations were made together.
Last year, the Seoul Business Agency focused on discovering future foods that will lead the industry in Seoul along with major projects. The Future Innovation Group is established to find and grow new growing companies and industries, and the Beauty Industry Headquarters is established to create the Seoul Beauty Fashion Lounge B the B at Dongdaemun Design Plaza (DDP), and various projects are being implemented to establish Seoul as a global beauty industry hub. For about five months since its opening on September 30, Bidderby has achieved an emerging achievement as a hot place visited by 270,000 citizens.
In 2023, the Seoul Business Agency plans to promote innovation and investment in the Seoul start-up ecosystem, foster digital innovation talents through the operation of the Youth Employment Academy, revitalize the Dongdaemun commercial district centered on DDP, and foster the Seoul-type beauty and fashion industry.
“As the best global public accelerator, the Seoul Business Agency will play a pivotal role in fostering promising industries and companies that will lead the future of Seoul, expanding the innovation ecosystem, and revitalizing the Seoul economy,” said Kim Hyun-woo, CEO of the Seoul Business Agency.
