Seoul Business Agency (CEO Kim Hyun-woo), a small business support organization that makes Seoul’s brand competitiveness, said it has successfully completed the “Walking Seoul” campaign held at the Seoul Beauty and Fashion Lounge “B the B” in Dongdaemun Design Plaza (DDP) to promote Seoul’s beauty to the world beyond Seoul.
The Seoul Business Agency and Andar jointly planned and produced products that could represent the beauty of Seoul, and successfully ended the “Walking in Seoul” campaign, which was loved by citizens online and offline on February 27 (Mon). The “Walking in Seoul” campaign was held to showcase Seoul’s emotions and individuality, as well as a citizenship experience program with Andar Ambassador, so that Seoul citizens who are tired of daily life can rest and heal in the city center.The offline campaign held at the Seoul Beauty and Fashion Lounge “B the B” exhibited a total of seven collaborative products, including “Air Cooling Genie Signature Leggings,” which captures the night and forest of Seoul, “Crux,” which captures the greenness of Namsan and Cheonggyecheon, and “andar Triple Airnit 1.0,” which is perfect for walking in Seoul, so that citizens can experience the product and purchase online exhibition.More than 150,000 people participated in the “True Carbon Zero” Life Four Cut Photo Booth, which was developed according to the strict guidelines of the “Carbon Neutral Protocol,” a leading global framework for carbon neutrality, and introduced the “True Carbon Zero” campaign that introduced the Andar sustainable collection that does not generate carbon in the production process.
In addition, the “Wellness Yoga Class in the City” conducted at “B the B” in connection with the 2022 Korea Wellness Tourism Festa organized by the Korea Tourism Organization invited 20 citizens along with the andar Ambassador “Lee Yoo-ri” to provide healing opportunities to improve mental and physical health.In addition, he collaborated with citizens by performing an immersive (a form of intercommunicating the boundaries between the audience and the stage) performance, which expresses the athlete’s wear and everyday wear as a modern dance with “Ye Hyo-seung,” a modern dance artist and an andar men’s ambassador.The Seoul Beauty and Fashion Lounge “B the B,” which was created and operated in Dongdaemun Design Plaza DDP Market to propose Seoul’s beauty and lifestyle, has emerged as a hot place for the MZ generation, which has been visited by 210,000 citizens for about four months since its opening on September 30. After successfully completing the “Walking in Seoul” campaign with andar, “B the B” will continue to work with various brands representing Seoul’s beauty and fashion industry, such as “alicemarta” and “aromatica,” to experience the latest lifestyle products and technologies and experience Seoul’s present and future.Park Hyo-young, CEO of andar, said, “We were able to see the vivid response of citizens and tourists through the ‘Walking in Seoul’ global campaign, which tells the story of citizens and brands living a healthy and harmonious life at their own pace.” Joo Myung-kyu, a senior at the Business Agency Beauty Industry Headquarters, said, “We hope that various programs conducted by B the B will serve as an opportunity to experience the present and future of Seoul and promote the beauty and lifestyle of Seoul to the world.”
