A new vacation trend is trending among young women in Korea and Japan
It is expressed by the word “hocance”, which is a compound word for hotel + vacation. In Korea, women are
After the pandemic caused by COVID-19, spending a vacation staying at famous hotels in Korea began to be called a hotel vacation.
Famous Korean writer Kim Young-ha said, “As soon as you enter the hotel, the well-organized and neat environment is a space where you only have to focus on yourself. So if you want to leave, you don’t have to go to a faraway country. He said, “It is a good way to stay at a hotel in the city only to avoid daily wounds and memories.”
As such, since the image of the hotel is an image that is far from everyday life, it has begun to gain popularity in that it can escape from the stressful things in everyday life
In addition, as the minimum wage rose compared to the past, the average income began to increase significantly compared to the past, reducing the cost burden of using hotels compared to the past.
At the same time, people have the advantage of being able to enjoy only their time more comfortably when enjoying vacation.
As the trend continued, various influencers and YouTuber celebrities uploaded various hotel vacation videos to the Internet.
For example, if you search for “Hocance” on YouTube, you can easily see an introduction video of Hocance by a female influencer in her teens and 20s.
Hocance is also joined by other generations. It is also easy to find videos of women in their 30s and 40s who upload videos with keywords such as “one person,” “compensation,” and “drinking at a hotel.”
Among them, there are many titles such as “travel to reward for a proud me.”
The concept of women in their 30s and older is different from the previously mentioned hotel vacation in their teens and 20s, where they order food that is difficult to eat or use room service as much as they want.
This trend is not only popular in Korea, but also in Japan According to a recent survey released by Dockpit, which analyzes the search trends of Internet users in Japan, the number of searches at Hocance was 3,700 in October 2021 In September 2022, 24,900 searches occurred. It increased by more than seven times.
Currently, various videos related to hotel vacation are continuously being uploaded in Japan This is how new generations are now spending their own vacations in another way.
In addition, in Japan, the number of women interested in Korea has been increasing recently, so many people who have not been to Korea but want to experience it in Korea are using it as marketing.
One of them is a Korean accommodation package.
Hotels that plan accommodation plans to experience the atmosphere of travel to Korea are also appearing one after another. Shinjuku Prince Hotel, located near Shinokubo, where Korean Town is located, has sold a free hanbok experience accommodation plan for a limited time in cooperation with hanbok rental shops.
It can be seen that the demand for the hotel vacation has increased to the point where packages have been released.
In the past, when it comes to taking a rest and traveling, most people thought about traveling abroad.
It takes a lot of time to go abroad.
The reason why most people enjoy a hotel vacation is that they don’t have to go far, and they don’t spend much time making reservations and finding out.
There were many people who were stressed in the process because the farther the distance, the more tired they were before starting the trip, and they had to find out the transportation and accommodation to the country and region they were supposed to travel to.
But the process of preparing for a hotel vacation is very simple.
The recent mz generation doesn’t want to be stressed out in such a process because if you search for a hotel mainly in the area you want to go or book a hotel you want to go to before, or because you have planned a hotel you want to go to before.
When I was stressed out during the preparation process, I didn’t think of it as a vacation As writer Kim Young-ha said above, he enjoyed the hotel vacation because he was able to fully relax from stress in his daily life.
As in the past, even if you don’t have enough time to go abroad or travel to the provinces, you can stay in the hotel for just one day, so the number of people who enjoy the hotel vacation is expected to increase in the future.
SOPHIA KIM
ASIA JOURNAL
